Do Not Mail Me Please
Did you know that you have the choice of not receiving unwanted mail, even if it’s direct mail? USPS has a service of every door direct mail that can allows businesses to market at a very cheap rate....
View ArticleUSPS Struggling and Handcuffed
USPS is passing through a rough patch in time as they face huge monetary losses. Many are now pointing towards Congress for the current state of United States Postal Service. According to an article on...
View ArticleLet The Postal Office Fight Its Battle
Patrick Donahoe, the Postmaster General United States Postal Office, declared his plan to reduce the number of mail delivery days to five, as it would save the agency an estimated $2 billion a year....
View Article4 Steps to a Cost-Effective Direct Mail Campaign
4 Steps to a Cost-Effective Direct Mail Campaign Direct mail is, and always will be, a great way to prospect—and land customers. If you do it right, you can get up to a six percent response rate. That...
View Article3 Lessons to Learn from Discover’s Financial Services Direct Mail Campaign
3 Lessons to Learn from Discover’s Financial Services Direct Mail Campaign How many pieces of direct mail do you receive every day? How many of those offers are for some type of financial marketing,...
View ArticleThe Top 5 Things Your Direct Mail Piece Needs
The Top 5 Things Your Direct Mail Piece Needs Direct Mail is one of the most effective tools you can use to market your business—according to the Direct Marketing Association (DMA), direct mail boasts...
View ArticleDIY Mailing Lists
DIY Mailing Lists As a small business, direct mail is a great way to reach your local customer base. The challenge many small business face, though, is finding a good mailing list—one that goes to real...
View ArticleHow to Make the Most of Your Summer Marketing
How to Make the Most of Your Summer Marketing Memorial Day is now behind us, and summer has officially started. For small business owners, that means transitioning from Spring to Summer marketing...
View ArticleHow Life-Changing Events Can Increase Direct Mail Response
How Trigger Marketing Increases Direct Mail Response How would you like to receive double digit increases on your next direct mailing or email campaign? No need to answer; we know the answer is yes....
View ArticleWhy Homeowners are Great for Cable Marketing
The more information you have about your prospects, the better your chances of making them loyal customers. This is especially true in the competitive cable market where creating loyal customers is...
View ArticleCombine Data Sets to Increase Your Coverage
Many marketers will spend their budget on single sourced lists. While this approach can show a return on your investment, it doesn’t account for the increase you could be seeing if you incorporated a...
View ArticleThe Benefits of Direct Mail Campaigns
In a world of digital marketing, many believe that direct mail campaigns have become prosaic. The truth is that the constant influx of emails and social media and the ease with which these can be sent...
View ArticleDirect Mail Offers What Other Marketing Methods Can’t
Technology has changed the world, and the world of marketing. There isn’t any disputing that. The capabilities and new avenues of marketing from email, to video and even social media marketing are all...
View ArticleMarketing To Donors
Marketing to Donors Table of Contents Is reaching high-value donors critical to your business? While a targeted donor mailing list is crucial for reaching this demographic, a strategic omnichannel...
View ArticleIntegrate Inbound Marketing with Direct Mail
Integrate Inbound Marketing with Direct Mail It is not so difficult to see how direct mail marketing and its related online marketing tools are severely disintegrated in most businesses today. People...
View ArticleUsing Specialized Automotive Mailing Lists to Increase Your Sales
Using Specialized Automotive Mailing Lists to Increase Your Sales Elevating your current automotive marketing campaign has never been easier. Nowadays marketing data on car buyers are more accurate and...
View ArticleUse Mailing Lists to Build Brand Loyalty
Use Mailing Lists to Build Brand Loyalty Businesses who wish to maximize ROI need to understand the dynamics of today’s marketing environment. Today, the most successful marketing is accomplished by a...
View ArticleUse Direct Mail To Drive Website Traffic
Use Direct Mail to Drive Website Traffic Whether you are engaged in a dedicated Internet marketing campaign or a mix of marketing methods for your business, the bottom line is converting prospects into...
View ArticleUsing Business Mailing Lists To Drive Leads
Using Business Mailing Lists to Drive Leads Finding new business leads can be a tricky process, whether you are relying on yourself, your marketing team, or your sales team to determine “who” should be...
View ArticleCreate a Personalized Mail Piece
How to Create a Personalized Direct Mail Piece Adding personalized elements to your mail piece increases response rates. Mail recipients prefer to receive mailers that say their name, are products and...
View Article
